How to open your biggest flagship store? DJs, drinks and graffiti battles!


The British clothing brand Superdry opened in Berlin their biggest flagship store and we collaborated with them to make the opening event both fun and engaging for the new customers.

The event ran all day long with a lineup of four well known local DJs and an international beatboxer that rocked the outdoor terrace of the store.

The client wanted to transmit the street style inspiration of the brand so we organized for them a graffiti battle and a graffiti workshop where customers could express their creativity with spray cans. Along with music and graffiti there were giveaways and drinks from local producers like Berliner Winter, Brlo and The Barn.

An estimated 2000 customers visited the store on the opening day.

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